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Business Opportunities

Business Support for Customer Facing Businesses in Perth City and Surrounding Towns

Perth City & Towns

Emily Queen, City & Rural Town Centre Management Officer

Overseeing the marketing of Perth City and the surrounding towns, large events, and footfall drivers, as well as tourism initiatives for the area as a whole, Perth City & Towns is the promotional arm of Perth & Kinross Council in terms of residents and visitors.

Offering promotional opportunities for retail and hospitality businesses, and visitor attractions via a multi-platform marketing strategy and vibrant, varied programme of events, the team is the first point of contact within PKC for this important sector.

The team manages the Perth City & Towns channels, perthcityandtowns.co.uk and represents the area on the Tay Countries Tourism Partnership.

Contact Emily:

 

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Funding

 

Raising Your Profile

Perth City and Town is the visitor and customer-facing brand for Perth & Kinross Council. Championing independent retail, tourism, and food service, as well as large scale events, culture and outdoor activities, the PC&T channels act as the primary destination marketing arm for the area.

 

Statistics For 2022

  • perthcityandtowns.co.uk – 390K page views, 242K sessions
  • Facebook – 30K followers, 6.75million reach
  • Instagram – 6,500 followers, 151K reach
  • You Tube – 142K views, 261K minutes watched
  • Mailchimp E-Newsletter – 20,500 subscribers, average open rate 33%

 

Year-Round Opportunities

  • List on the Business Directory for free

    As well as a free listing on the Perth City website, you will also open your business up to additional opportunities such as Be Inspired blogs, Itinerary Building and Meet The Indies articles.

    Click through to the Perth City website where you can list your business directory for free.  https://www.perthcityandtowns.co.uk/directory
     
  • Add Your Event to Perth City & Towns

    Add Perth City & Towns as a co-host to your Facebook event and as well as appearing in our Facebook event feed, your event will also be pulled through to the What’s On guide on perthcityandtowns.co.uk and may be selected to appear in the Mailchimp Newsletter.

    Download the PC&T Event Listing Guide here > 
     
  • Online Gift Guide 

    We feature a year-round gift guide on the website which is open to all local retailers and experience provides.  If you'd like to be featured, please contact [email protected]

    See more: Indie Gift Guide >
     
  • The Perth Gift Card and Scotland Loves Local Regional Perth & Kinross 

    Businesses in Perth who currently accept the Perth Gift Card can now accept the Scotland Loves Local Perth & Kinross Card.  Both Gift Cards are completely free to register for and to receive payments through, utilising the MasterCard network. Businesses simply need to undertake a quick two-step process to register.

    Register at: lovelocal.scot/register-your-business/

 

Marketing Throughout the Year

Examples of marketing support offered via Perth City and Towns includes:

  • Business Directory – List for free on perthcityandtowns.co.uk
  • Be Inspired Blogs and Visitor Itineraries – Presented as topical blogs, with each on featuring up to 18 independent businesses from across the area.
  • Meet The Indies – Videos and blogs championing the people behind the local independent businesses.
  • Christmas Gift Guide – printed guides distributed throughout the area and beyond, as well as an online guide featuring over 150 gifts
  • Event Listings – List your event for free on PC&T Facebook page and perthcityandtowns.co.uk 

 

Call To Action

Follow The Perth City & Towns Channels

Facebook –  https://www.facebook.com/perthcityandtowns
Instagram - https://www.instagram.com/perthcityandtowns/
YouTube - https://www.youtube.com/@perthcitytowns1114