Perthshire Tourism Partnership
What is the Perthshire Tourism Partnership?
Perthshire Tourism Partnership was established to bring together tourism associations, stakeholders and public sector organisations based in Perth & Kinross to discuss strategic themes relating to tourism in the region.
Its work includes:
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Delivery of the Perth & Kinross Tourism Action Plan
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Organising industry events
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Facilitating connections online
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Facilitating support and advice
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Providing up to date information and minutes
Please note, PTP is not a constituted group or a funded body.
What does the Perthshire Toursim Partnership Deliver?
Action Plan
Delivery of the Perth & Kinross Tourism Strategy and Action Plan 2021 – 2025
Read the full Action Plan on the Invest in Perth website.
Industry Events
Delivery of the Perthshire Talks Tourism industry event programme and monthly member meetings. Find out about upcoming events on the Visit Scotland Events & Training page. Simply filter by Perthshire.
Connection online
Management of the private Perthshire Tourism Industry Group on Facebook, which has over 500 members. Perthshire Tourism Industry Group | Facebook
Support and advice
Signposting to relevant business support agencies and funding streams (i.e. VisitScotland, Event Scotland, Business Gateway, Growbiz, Federation of Small Businesses).
Information and Minutes
Updating the Perthshire Tourism Partnership website with notes of meetings/ speaker presentations. You can take a look back through previous meetings or presentations from speakers using the minutes below.
Who is the partnership comprised of?
- Perthshire Tourism Partnership
- Blairgowrie and East Perthshire Tourism Association
- Cairngorms Business Partnership
- Cairngorms National Park Authority
- Culture Perth & Kinross
- Dunkeld and Birnam Tourism Association
- Glenshee and Strathardle Tourism Association
- Historic Environment Scotland
- Kinross Partnership
- Loch Lomond and Trossachs National Park
- National Trust for Scotland
- Perth & Kinross Council
- Perth & Kinross Countryside Trust
- Perth & Kinross Heritage Trust
- Perth Theatre and Concert Hall
- Perth Traders Association
- Perthshire Business Tourism Group
- Perthshire Chamber of Commerce
- Perthshire Regional Food Group
- Perthshire Tourism Partnership
- Pitlochry Partnership
- Rannoch and Tummell Tourist Association
- Scottish Agritourism
- Visit Aberfeldy
- VisitScotland
Perthshire Narrative
A brand storytelling framework is a structured approach used to create a compelling narrative. This forms the basis of the stories we have to tell about Perthshire and serves as a blueprint for crafting stories that captivate and resonate with our audiences.
The objectives of this brand storytelling framework are as follows:
- Create a shared narrative framework to strengthen collective outputs with consistent messaging. For use by any tourism business to interpret aligned to their own business to strengthen collective and consistent messaging about Perthshire
- Raise awareness of Perthshire and its offering to targeted prospective visitor audiences.
- Drive increased visitors to the Perthshire region in line with Perth & Kinross Tourism Strategy and Action Plan